IT COSMETICS
Friends & Family
A coordinated Friends & Family promotion for IT Cosmetics’ U.S. ecommerce business, connecting product photography, homepage storytelling, email, and paid media through a consistent campaign system.
ROLE
Art Director, U.S. DTC
SCOPE
Campaign art direction, shoot planning, on-set direction, retouching oversight, site and paid-media design.
COLLABORATION
Email design developed with a fellow designer.
CREATIVE ADAPTATION
Sunblush adapts global creative.
MOBILE HOMEPAGE
DESKTOP HOMEPAGE
PHOTOGRAPHY & ART DIRECTION
Campaign photography.
Campaign art direction, shoot planning, on-set direction, and retouching oversight.
Browse the four original campaign photographs. Select an image to enlarge.
HOMEPAGE EXPERIENCE
Homepage storytelling.
Mobile homepage references from the campaign approval PDF. Browse each presentation or enlarge it to view the full composition. Scroll within the preview to see the complete page.
From launch to the final offer.
Featured emails: Launch, Confidence flash sale, and Extra 15%. Explore the remaining campaign emails in the gallery. Scroll within the preview or enlarge to read the full email. Email design developed with a fellow designer.
PAID MEDIA
Six directions. Two formats.
Browse six creative directions in square and vertical formats. Select play to watch, and use the audio controls to unmute. Sunblush adapts global creative.
FINAL OUTCOME
