IT Cosmetics
Holiday 2024
E-commerce Promotion / Integrated Campaign
A festive U.S. DTC promotion adapted from global creative across site, email, and animated paid media.
ROLE
Art Director, US DTC
SCOPE
Site, CRM, Paid Media, Image Direction
COLLABORATION
Global creative: DMI Creative. U.S. homepage design developed in collaboration with the U.S. homepage designer.
US HOLIDAY CRM
US HOLIDAY PAID MEDIA
Global Creative Reference
A starting point for a U.S. holiday story
The global/DMI direction established the seasonal imagery, ribbon treatments, and color palette. I used this foundation to develop U.S. promotional executions with clear offers and channel-specific storytelling. These source references include placeholder messaging.
Email Campaign
Email Campaign
Segmented promotional emails across Batch 1, Batch 2, Batch 3, and BOGO. Select a complete preview to enlarge it for reading.
Paid Media
Paid Media
Five creative directions adapted for square and vertical placements.
Final Outcome
