IT COSMETICS
Photo Art Direction
Photography / On-Set Art Direction
A selection of product, texture, model, and holiday-set imagery developed for IT Cosmetics’ ecommerce and brand storytelling. My work spans shoot planning, shot development, on-set art direction, and retouching oversight, in collaboration with photographers, stylists, models, and retouchers.
ROLE
Art Director
SCOPE
Shot planning / Pre-production / On-set direction / Retouching oversight
Holiday Sets 2023
Holiday sets, brought to life.
Holiday-set photography created for U.S. channels while staying aligned with the global visual language. I planned shots with photographers and stylists, directed styling, lighting, and composition on set, and oversaw retouching for digital delivery.
Art direction for U.S. channels, aligned with global creative direction.
Product Photography
Product storytelling.
Still-life imagery that brings product benefits, packaging, and brand character into focus. Composition, props, and lighting were developed to support homepage, CRM, paid-media, and evergreen content.
Texture Photography
Texture and detail.
Product textures, swatches, and application tools communicate finish, shade, and sensorial qualities through clear, graphic compositions.
Model Photography
Beauty in application.
Model imagery connects product application with a human point of view, with attention to expression, gestures, framing, and final retouching.
