BAR KEEPER’S FRIEND
Amazon Brand Store
The redesigned Amazon Brand Store translated Bar Keeper’s Friend’s refreshed visual identity into a curated e-commerce experience focused on product discovery, room-based navigation, restoration storytelling, and brand heritage.
ROLE
Art Director & Digital Designer
SCOPE
Homepage Design, Storefront Pages, Desktop & Mobile
COLLABORATION
Creative Direction: Emily Reach
PROCESS & TOOLS
Designed in Figma · AI-Assisted Imagery with Pomelli
HOMEPAGE EXPERIENCE
From exploration to the live store.
I developed the homepage with Marketing, exploring layouts, navigation, and storytelling using refreshed photography and brand assets. The approved direction established a modular visual system for the full storefront.
DESIGN EXPLORATION
Initial Homepage Concept
Desktop and mobile layouts, including alternate desktop banners.
FINAL LIVE STORE
Approved Homepage
The final desktop and mobile experience, designed to guide discovery and category exploration.
APPROVED HOMEPAGE & ADDITIONAL STOREFRONT PAGES
One visual system. Six shopping destinations.
The homepage direction extended across five supporting pages, connecting room-based shopping, restoration stories, and the complete product range.
Scroll within the center preview to explore the page. Select View Full Page to see the complete design.
FINAL OUTCOME
