BAR KEEPER’S FRIEND
Product Detail Page System
A repeatable product content system that translates a refreshed brand identity into clear, consistent storytelling across products and retailer experiences.
ROLE
Art Director & Digital Designer
SCOPE
PDP Visual System, Product Education, Retailer Rollout
COLLABORATION
Creative Direction: Emily Reach
PROCESS & TOOLS
AI-Assisted Image Exploration with Pomelli · Concepting with Adobe Firefly
DESIGN EXPLORATION
Exploring the product story.
Starting with Powder Cleanser, I explored three directions for product education, benefits, and brand storytelling. The concepts tested different balances of photography, illustration, and heritage within the refreshed visual language, with Adobe Firefly supporting early visual exploration.
APPROVED PRODUCT SYSTEM
One framework, adapted to each product.
The final direction brought together product benefits, usage guidance, lifestyle imagery, and brand messaging. I extended the system from Powder Cleanser to Soft Cleanser and Multipurpose Cleaner, tailoring the content to each product.
RETAILER ROLLOUT
Consistent from product to platform.
The approved assets were adapted for Amazon, Target, and Walmart, carrying the same visual language through mobile and desktop product experiences.
MOBILE RETAILER ROLLOUT
DESKTOP RETAILER ROLLOUT
FINAL OUTCOME
